LiveAuctionTalk com Highlights Cher Auction in its Weekly Free Article

Released on = December 4, 2006, 8:46 am

Press Release Author = Rosemary McKittrick

Industry = Entertainment

Press Release Summary = Rosemary McKittrick's column is the online home for
dependable information about art, antiques and collectibles. Visit the site and
sign up for a free weekly subscription.

Press Release Body = Dec. 4, 2006--"I've strolled majestically through snobbish
salons of ancient artifacts from New York to Prague, scrounged around musty old
antique shops from London to Moscow, gotten up at the crack of dawn to crawl through
flea markets from Pasadena to Florence, completely immersed myself in gazillions of
auction house catalogues with a dictionary in one hand and a candy bar in the
other," Cher said.

The outcome of her treasure hunt included many of the 700 and more objects
represented in the Oct 3-4 Cher auction. If Cher's reputation as a pop culture icon
was ever in question, this auction put that conversation to bed.

The final sale tally was $3.5 million, more than doubling the presale estimate.

The two-day auction included paintings, furniture, jewelry, memorabilia, and amazing
stage-worn costumes from television, live concerts and special personal appearances.

Why after so much time and energy invested did Cher decide to sell costumes,
furniture and other items from her Italian Renaissance-style Malibu mansion?

She simply wanted to start over again. Many of her things had been in storage for
years. In the end, some of the money will be donated to charity. Cher will use the
rest to redecorate her place.

We expect our movie stars to be larger-than-life and Cher never objected. Celebrity
memorabilia collectors from around the world lined up to take a piece of the
mega-star's menagerie home with them. Auctioneers said Cher under-priced many of
the items so her fans could afford to buy them.

There's also something to be said about letting go and starting over. The reality
of everything ultimately coming and going gets really clear in an auction like this.

Cher jokingly requested that all winning bidders send pictures of her stuff in their
new homes.

\"She couldn\'t believe it,\" said Darren Julien, president of Julien\'s Auctions, whose
company along with Sotheby's put on the extravaganza.

Read the entire article at www.LiveAuctionTalk.com.

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